Press and Public Relations Unit Mandate
The core mandate of the Press and Public Relations (PR) Unit is to ensure the effective and successful management of all communication efforts for the Ministry. This is achieved through a comprehensive range of activities aimed at promoting the Ministry’s goals, projects, and achievements to the public.
Core Functions
The Unit is responsible for the following key functions:
- Strategic PR Planning
Developing and implementing dynamic strategies to ensure the Ministry’s PR activities are impactful and efficient, both locally and nationally. - Publicity and Awareness
Promoting the Ministry’s statewide projects to create widespread awareness of the work being done in the road and housing sectors. - Press Releases & Statements
Crafting well-written press releases and official statements to communicate the Ministry’s position on various issues. - Rejoinders
Responding to public inquiries and media reports through the preparation of accurate and timely rejoinders when necessary. - Press Conferences & Briefings
Organizing and managing press conferences and media briefings to facilitate open communication between the Ministry and the public. - Media Relations
Building and maintaining strong, professional relationships with media organizations to ensure positive and effective coverage of the Ministry’s activities. - Daily Press Reviews & Summaries
Producing daily press reviews and media summaries to monitor relevant news coverage related to the Ministry’s initiatives. - Coverage of Ministerial Assignments
Providing full media coverage for the Honourable Commissioner’s public engagements, assignments, and events. - Public Opinion Monitoring
Continuously monitoring public sentiment and feedback regarding the Ministry’s policies, projects, and achievements to ensure effective communication. - Media Advertising
Managing the placement of advertisements, jingles, and announcements across various media platforms on behalf of the Ministry. - Production of Media Content
Creating and producing jingles, announcements, and documentaries to highlight the Ministry’s key messages and initiatives. - Photo News Display
Showcasing official photo news of the Honourable Commissioner’s activities on photoboards to keep the public informed and engaged. - Official Portraits
Producing and displaying the official portraits of the Honourable Commissioner, Permanent Secretary, Directors, and Heads of Units where appropriate.
